Are you struggling to come up with thought leadership content that gets the attention of target buyers?
Focused B2B can help by creating substantial, relevant thought leadership content that gets the attention of target buyers, drives traffic to your website and interest in your technology offering.
The Awareness Content Package
The standard Awareness Content Package includes the following (see sample materials from an Awareness Campaign):
- 1 Thought leadership eBook (approx 10 pages). (See sample eBook)
- 4 Thought leadership articles (see sample thought leadership articles) to pitch to key influencers. (Get help with influencer identification).
- 1 Webinar deck for 30 min presentation – Trisha Winter can moderate or speak as desired.
- 2 Blog posts for publication on your site to drive traffic to eBook and webinar.
- 10 Social posts to drive traffic to assets.
- Optional: Video script to use in social promotion and on eBook landing page (30 sec to 1 min).
- Optional: Infographic to use in blog articles and social promotion.
Sample deliverables from an awareness campaign – infographics, banner advertisements, eBook, videos.
Have different content needs?
Focused B2B can work with you to customize this package for the content you need in your awareness campaign.