There are some clear points along the growth of your business where you need to invest in marketing expertise. By “expertise” I mean high level marketing experts that have been there, done that. However, that doesn’t mean you need to invest in marketing headcount. Let’s face it, hiring an entry level marketer to “do marketing” means you are leaving the go-to-market strategy for your company in the hands of that inexperienced employee. Not a comforting thought.
How do I know if I need marketing expertise?
From business launch through to high growth, the path won’t be easy and there are some critical events where you should think hard about bringing in qualified marketing expertise.
Focused B2B 