Case Studies

From data analysis to thought leadership, Focused B2B has experience creating content that gets the attention of B2B technology buyers. Trisha has created content for IT, Sales, Marketing, Channel and Executive audiences. Browse through the work below to get an idea of what Focused B2B can do for your company.

Thought Leadership Articles

A well written article published on a 3rd party site can produce great benefits in awareness and site traffic. Thought leadership articles can be tied to a campaign where the article promotes other assets such as an eBook or report. They can also be used as a standard part of your PR/social media strategy as…

Explainer Videos

Videos can be a great way to convey what you product does, the problems it solves or to promote an asset. The hard part is getting them succinct to match up to the short attention span of your target audience. This video project was a way to show software features while making the product feel…

Target Buyer Identification

This is an excerpt of a presentation done for a company after a Target Buyer Identification analysis. Note, the data has been modified and is only representative of the results. In the first slide, the target account profile is shown including all of the important aspects of who to target. This information came from deep…

Awareness Campaign

An IT/software company wanted to get the attention of IT executives around the cost of technology failures. I worked with a 3rd party survey house to execute a survey of managers and above in lines of business to let IT know how they were impacted. From the survey results I created a comprehensive report that…

Interactive Thought Leadership eBook

This eBook was created in response to a need to have an asset that proved this company were experts in their field. Additionally, the Customer Success team needed content to help guide customers to success, so it had to be more than a how-to guide on their software. In response, I created a step-by-step guide…

Demand Generation Campaign

A software company wanted to establish themselves as leaders in running customer referral programs. To do this, I worked with a statistician to analyze all of the data from the referral programs running on their software. I studied the data to learn what questions were possible to be answered and then created the first annual…