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Focused B2B

Focused B2B

Focused marketing to reach target buyers

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Account Based Marketing & Selling Best Practices

Are you ready to take on Account Based Marketing, but aren’t sure how to make it a reality within your go-to-market model?

Ensuring ABM Success

Trisha Winter will work with you to help by prepare your organization with a clear approach for transitioning to ABM including:

  1. Identifying your ideal buyer and determining best positioning to grab their attention (see example).
  2. Advising on ABM tactical approach and technology that can assist execution.
  3. Developing a content strategy to fulfill the needs of this new approach.
  4. Creating personalized content that gets the attention of your target accounts.
  5. Enabling sales with materials and tactics to run targeted Account Based Selling (ABS) plays for personalized prospecting and business development.

Sample of ABM Strategy

10 Steps to Transition to ABM

Focused B2B has created a 10 step process to helping a company transition its marketing and sales teams to an Account Based go-to-market approach.

Focused B2B can guide you through each step with expertise, tools and the content creation needed to make ABM a success.

Click HERE to Get the Free Guide for Implementing ABM

Let’s Discuss Your ABM Needs

Fill out your info and Trisha Winter will schedule a meeting with you to discuss your transition plans. In a free 30 minute conversation, Trisha can help validate that ABM is a fit for your organization and help identify potential obstacles.

Have a Content Gap?

Focused B2B can help with individual assets as needed.

  • eBooks
  • Webinars
  • Video scripts
  • Articles/blogs
  • Sales presentations
  • Infographics
  • Website copy
  • Social posts
  • Nurture emails

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