Account Based Marketing & Selling Best Practices
Are you ready to take on Account Based Marketing, but aren’t sure how to make it a reality within your go-to-market model?
I worked with Trisha for several years. Her methodical approach to B2B marketing, specifically connecting thought leadership to target audiences, is fantastic.
Trisha gets data and how to use it to figure out which target accounts to go after and which personas to message to. She really helped us get focus for our business so sales and marketing knew exactly who to target.
I’ve worked with Trisha on big campaigns with lots of moving parts and no one is better organized or adept at keeping the project on deadline. She is very easy and pleasant to work with.
Trisha is super smart at understanding technology features and how to position them to the buyer. I’ve worked with her on product marketing and thought leadership projects – including creating a data report from our platform data – and the results always exceed expectations.