Trisha Winter is a content marketing expert for B2B technology companies. She helps clients create focused messaging and meaningful content that engages and converts target buyers.
Why Focused B2B?
Content marketing is an engine. It needs tune ups and outside perspective to get it performing like it should.
Feeding your content marketing engine is hard work and is often done carelessly to meet deadlines. Every email, landing page and asset needs to drive action.
Hiring another marketer that spends half their time in meetings is too expensive. I can fill your gaps cost effectively.
Account Based Marketing & Selling Best Practices
Are you ready to take on Account Based Marketing, but aren’t sure how to make it a reality within your go-to-market model?
Content Marketing Strategy & Optimization
Is your content marketing strategy effective at reaching target buyers to fill the sales pipeline?
Demand Generation Content Creation
Do you have all the content you need to generate revenue from your content marketing engine?
I worked with Trisha for several years. Her methodical approach to B2B marketing, specifically connecting thought leadership to target audiences, is fantastic.
Trisha is super smart at understanding technology features and how to position them to the buyer. I’ve worked with her on product marketing and thought leadership projects – including creating a data report from our platform data – and the results always exceed expectations.
Trisha gets data and how to use it to figure out which target accounts to go after and which personas to message to. She really helped us get focus for our business so sales and marketing knew exactly who to target.
I’ve worked with Trisha on big campaigns with lots of moving parts and no one is better organized or adept at keeping the project on deadline. She is very easy and pleasant to work with.