Trisha gets data and how to use it to figure out which target accounts to go after and which personas to message to. She really helped us get focus for our business so sales and marketing knew exactly who to target.

 

About the Author Trisha Winter

SaaS marketing executive turned consultant with Focused B2B. Helps B2B companies identify target buyers and create focused content to drive traffic and conversions. Expertise in B2B content marketing, account based marketing and product marketing.