Focused B2B

4 Content Tricks to Conquer ABM

March 27, 2018June 29, 2018by Trisha Winter2 Comments

So you are taking on an Account Based Marketing strategy – awesome! But wait, that means content now has to be “personalized” to your target accounts and buying personas. And what if you’ve got a big matrix of account types and personas you are going after – how are you going to create all the content needed?

The good news is that there are some fairly simple ways to extend your existing content and resources to meet this demand. Read on to get the content tricks and tools you need to make ABM successful.

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How Content Marketers can be ABM Superheroes

February 9, 2018June 29, 2018by Trisha Winter

So your VP of Marketing just announced that your entire organization is going to shift to Account Based Marketing (ABM) and you’re thinking “Shoot me now! It’s hard enough to create content to feed our marketing engine now, how am I supposed to create personalized content for a dozen personas?!”

Back away from the cliff!

I have good news! You can be the hero of your company’s ABM initiative!

Content Superhero Weapons

In order to help your company win at ABM, you’ll need to bring to the table the following content weapons:

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The Content Mistake that is Consuming your Marketing Budget

January 26, 2018November 21, 2019by Trisha Winter1 Comment

It’s eating away at your budget. Wasted hours on content that doesn’t drive traffic to your website and doesn’t yield conversions. Content takes a lot of manpower to produce – product marketers, content marketers, graphic designers, etc. And if you are promoting the content via organic and/or paid efforts you are wasting those resources too.

The mistake being made is creating content without knowing who you are creating it for. That content is just another blade of grass in a big field of generic content. Sure, maybe you have a job title in mind. But what I’m referring to is knowing exactly who you are trying to get the attention of that is most likely to buy your solution.

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