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Tag: Account Based Marketing

10 Steps to Set Up Your ABM Program, and 10 Mistakes to Avoid

Posted on January 29, 2019February 11, 2019by Trisha Winter

Article originally published on MarketingProfs here.

In my experience implementing ABM as a SaaS CMO, and then working with other B2B companies as a consultant, I’ve found 10 key steps that lead to ABM success. More important, I’ve identified some common mistakes so you can avoid them.

Step 1: Identify your ideal buyer

Continue reading “10 Steps to Set Up Your ABM Program, and 10 Mistakes to Avoid”

Posted in Content Marketing, Marketing Strategy
Tagged ABM, Account Based Marketing, Account Based Marketing Best Practices, Account Based Marketing Tactics, Account Based Selling

How Content Marketers can be ABM Superheroes

Posted on February 9, 2018June 29, 2018by Trisha Winter

So your VP of Marketing just announced that your entire organization is going to shift to Account Based Marketing (ABM) and you’re thinking “Shoot me now! It’s hard enough to create content to feed our marketing engine now, how am I supposed to create personalized content for a dozen personas?!”

Back away from the cliff!

I have good news! You can be the hero of your company’s ABM initiative!

Content Superhero Weapons

In order to help your company win at ABM, you’ll need to bring to the table the following content weapons:

Continue reading “How Content Marketers can be ABM Superheroes”

Posted in Content Marketing
Tagged ABM, Account Based Marketing, target buyer

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