Target Buyer Identification

This is an excerpt of a presentation done for a company after a Target Buyer Identification analysis. Note, the data has been modified and is only representative of the results. In the first slide, the target account profile is shown including all of the important aspects of who to target. This information came from deep data analysis of the customer base and pipeline accounts as well as interviews of key stakeholders. Additional slides show the go-to-market use cases and value propositions to use on each target persona.

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