A software company wanted to establish themselves as leaders in running customer referral programs. To do this, I worked with a statistician to analyze all of the data from the referral programs running on their software.
I studied the data to learn what questions were possible to be answered and then created the first annual report from the results of the data analysis. The report was the key asset for the campaign and was promoted digitally as well as used in ABM plays as a direct mailer.
Other assets created for the campaign included 2 webinars, 3 infographics, 3 blog posts and 10 graphical social posts. The report was pitched and picked up by publications such as MarketingProfs, Demand Gen Report and Loyalty360. This campaign was the top lead generator during the year it ran.