An IT/software company wanted to get the attention of IT executives around the cost of technology failures. I worked with a 3rd party survey house to execute a survey of managers and above in lines of business to let IT know how they were impacted. From the survey results I created a comprehensive report that got incredible pickup from IT publications.
I also scripted a video for a 30 sec promo of the report as well as created infographics and social posts/graphic ads, all to help drive traffic to the free report.
Focused B2B 