This article was originally published on MarketingProfs
First off, yes, product marketing content can be outsourced effectively. From whitepapers to sales enablement, there are freelance contractors (like me) that are capable of understanding your highly complex product and creating that key content to help drive revenue.
Wait, why not just hire another product marketer?
1) It’s cheaper and 2) It produces more content. The fact is that most product marketers get pulled into so many meetings and deliverables with engineering and product management that writing always seems to fall to the wayside. That leaves demand generation and sales teams frustrated waiting for content.
A good product marketing contractor can focus on your content needs without the interruptions of in-house product marketers and create spectacular content. You just need to manage them effectively. Read on to get my advice on how to work with contractors like myself for a mutually beneficial engagement.