The Opportunity Cost of Product Marketing Content Gaps

After writing an article on the ROI of outsourcing demand generation content, I was asked if the same numbers and reasoning held true for product marketing content. I definitely write a lot of white papers, core website messaging and even sales enablement content so there must be value there too. But what are the actual numbers?

Read on for the hard numbers on more than doubling the output of product marketing with ⅙ of the cost of a product marketer.