I work with a lot of B2B tech startups helping them to get their go-to-market messaging and marketing strategy figured out. I never cease to be shocked when CEOs ask me about hiring a social media marketer as a freelance or full time role. Somehow social media has become the hope of these founders. That a young college grad will come in and get their message out in social media and their target buyers will just flock to their website.
Unfortunately, this is absolutely the wrong approach. I’m not saying that social media isn’t worth your time, but I am saying there is a much more effective way that will save you money and get you better results.