Why Tech Startups Should Never Hire a Social Media Marketer

I work with a lot of B2B tech startups helping them to get their go-to-market messaging and marketing strategy figured out. I never cease to be shocked when CEOs ask me about hiring a social media marketer as a freelance or full time role. Somehow social media has become the hope of these founders. That a young college grad will come in and get their message out in social media and their target buyers will just flock to their website. 

Unfortunately, this is absolutely the wrong approach. I’m not saying that social media isn’t worth your time, but I am saying there is a much more effective way that will save you money and get you better results.

It’s Time to Socialize Social

Here we are more than a decade past when B2B companies started using social media as a promotional channel and we still haven’t figured out the best way to manage it. Looking forward, our approach needs to be about enabling all marketers in the process to add their expertise in order to create relevant social posts that your target audience wants to click through. To sum it up—we need to socialize social.