If you’re a marketing leader, you are likely struggling with more on your ‘to do’ list than your team can handle. Part of that is lack of resources relative to your objectives, but the other factor is inefficiency of internal resources. And while I’m sure most of you work hard to be as efficient as possible, studies show that most corporate employees spend over half their time in meetings and managing email. It’s just part of corporate life no matter how much we attempt to protect our teams from it. So what can marketing leaders do?
The answer is to embrace the gig economy. In this post I’ll do my best to explain what the gig economy can do for marketers and how to take advantage of this growing opportunity.