If you’re a marketing leader, you are likely struggling with more on your ‘to do’ list than your team can handle. Part of that is lack of resources relative to your objectives, but the other factor is inefficiency of internal resources. And while I’m sure most of you work hard to be as efficient as possible, studies show that most corporate employees spend over half their time in meetings and managing email. It’s just part of corporate life no matter how much we attempt to protect our teams from it. So what can marketing leaders do?
The answer is to embrace the gig economy. In this post I’ll do my best to explain what the gig economy can do for marketers and how to take advantage of this growing opportunity.
Continue reading “How Marketing Can Get the Most Out of The Gig Economy”
After writing an article on the ROI of outsourcing demand generation content, I was asked if the same numbers and reasoning held true for product marketing content. I definitely write a lot of white papers, core website messaging and even sales enablement content so there must be value there too. But what are the actual numbers?
Read on for the hard numbers on more than doubling the output of product marketing with ⅙ of the cost of a product marketer.
Continue reading “The Opportunity Cost of Product Marketing Content Gaps”
The gig economy sounds great, but is it really a fit for Corporate America? Marketing departments have been outsourcing for years to get specialized deliverables. But what about outsourcing the content that defines your message and relationship with your prospects and customers? Should that ever be outsourced?
Absolutely! Here’s why:
- It’s 4x less expensive! (Read on for the calculations.)
- It can produce a better product.
- Higher quality resources are now available to deliver on these promises.
Continue reading “The ROI Case for Outsourcing Demand Generation Content”