The ROI Case for Outsourcing Demand Generation Content

The gig economy sounds great, but is it really a fit for Corporate America? Marketing departments have been outsourcing for years to get specialized deliverables. But what about outsourcing the content that defines your message and relationship with your prospects and customers? Should that ever be outsourced?

Absolutely! Here’s why:

  1. It’s 4x less expensive! (Read on for the calculations.)
  2. It can produce a better product.
  3. Higher quality resources are now available to deliver on these promises.