Tag: content marketing roi

The Opportunity Cost of Product Marketing Content Gaps

February 26, 2019February 25, 2019by Trisha Winter24 Comments

After writing an article on the ROI of outsourcing demand generation content, I was asked if the same numbers and reasoning held true for product marketing content. I definitely write a lot of white papers, core website messaging and even sales enablement content so there must be value there too. But what are the actual numbers?

Read on for the hard numbers on more than doubling the output of product marketing with ⅙ of the cost of a product marketer.

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The ROI Case for Outsourcing Demand Generation Content

February 12, 2019February 12, 2019by Trisha Winter2 Comments

The gig economy sounds great, but is it really a fit for Corporate America? Marketing departments have been outsourcing for years to get specialized deliverables. But what about outsourcing the content that defines your message and relationship with your prospects and customers? Should that ever be outsourced?

Absolutely! Here’s why:

It’s 4x less expensive! (Read on for the calculations.)
It can produce a better product.
Higher quality resources are now available to deliver on these promises.

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