Does every time you need to write a new blog post or put out a social post feel like you’re trying to pull ideas out of an empty well? If so, you’re not alone. That said, writing marketing content does not need to be this difficult. The key is to come up with long term campaign ideas just once a year so that you can remove the painful process of frequent ideation while saving yourself a ton of time. In this article I’ll provide ideas and concepts that you can use to take the headache out of generating blog and social media content.
Content marketing has done wonders for demand generation. If done correctly, it can organically engage, educate and bring target buyers into your pipeline. However, as marketing departments established content marketing groups and processes, often times key concepts slipped through the cracks. This is particularly prevalent in larger organizations I work with where aspects of content marketing are handled across multiple departments.
After working with many companies on their content marketing, here is my list of the five most common content marketing mistakes I see and tactical advice for how to fix them.