Does every time you need to write a new blog post or put out a social post feel like you’re trying to pull ideas out of an empty well? If so, you’re not alone. That said, writing marketing content does not need to be this difficult. The key is to come up with long term campaign ideas just once a year so that you can remove the painful process of frequent ideation while saving yourself a ton of time. In this article I’ll provide ideas and concepts that you can use to take the headache out of generating blog and social media content.
Chances are good that you have lots of thought leaders within your company that have a wealth of great stories and knowledge to help make your content marketing efforts soar. Thought leaders can be engineers, product managers, product marketers or anyone who works with customers (see more ideas here).
However, if you ask a thought leader to provide content and to write it themselves, it will rarely get done. They will always have priorities that are higher than helping marketing. Even if they have good intentions, it is difficult for them to clear their schedule to have a continuous block of time to write. And if you do get content, it likely isn’t in a format ready for the target audience. Instead of waiting for a miracle, here is a simple way to extract content from these thought leaders without causing pain for you or for them.
It’s time to think about your blog a bit differently. Sure, blog articles are still a great way to drive traffic to your website, but they can be so much more. Start treating your blog like a lab experiment and amazing things can happen.